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Shea butter: the quiet ingredient working hardest
The headline ingredients get the press release. Shea just does the work.

IJB
Jun 92 min read


Why we chose lavender.
A scent meant to register without overwhelming — why lavender, and how much.

IJB
Jun 42 min read


What magnesium does for your skin.
A closer look at one of skincare’s quietly capable minerals — and how it earns its place in the blend.

IJB
May 282 min read
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